Application Is the New Differentiator: Why Demand for...
In today’s beauty market, consumers expect more than effective formulas. They expect products that are intuitive, convenient, and enjoyable to use. As a result, packaging has become an essential part of the overall product experience. Specialty applicators aren’t new, but demand for them continues to grow across skincare, haircare, and body care. Brands are increasingly […]
The Evolution of Hair & Body Care: How...
The hair and body care categories are experiencing a transformation. Consumers are no longer viewing these products as simple daily essentials-they are seeking elevated experiences that blend wellness, self-care, efficacy, and sustainability. As routines become more intentional, brands have an opportunity to create products that turn everyday moments into meaningful rituals. Several key trends are […]
Why Tottle Packaging Continues to Gain Momentum in...
As beauty brands compete for attention in an increasingly crowded marketplace, packaging has become more than a vessel-it is a key part of the product experience. One format that continues to gain traction across color cosmetics, skincare, and personal care is the tottle. Combining the convenience of a tube with the stability of a bottle, […]
Trending Packaging That’s Reshaping Modern Skincare
In today’s beauty landscape, packaging has become just as important as formulation. Consumers are looking for products that not only perform well, but also deliver a premium visual and sensory experience. From colorful glass packaging to elevated finishes and minimalist silhouettes, modern skincare packaging is evolving to feel more personal, expressive, and display-worthy than ever […]
GPI Beauty Appoints Erin Tidwell as Senior Sales...
Las Vegas, NV-March 25, 2026- GPI Beauty, a global provider of innovative beauty packaging and turnkey solutions, is pleased to announce the appointment of Erin Tidwell as Senior Sales Director, West Coast. In this role, Tidwell will drive sales strategy, strengthen key customer partnerships, and support continued growth across the western United States. Tidwell brings […]
GPI Beauty Launches Bubbleverse, a Hybrid Color + Skincare...
Designed for brands looking to capitalize on the continued growth of skincare-infused makeup, the Bubbleverse turnkey collection showcases a blend of advanced texture systems and high-impact, shelf-ready packaging innovations. Bubbleverse responds to key market drivers: lightweight complexion enhancement, breathable wear, and sensorial formats that translate across retail and social channels. The collection features bouncy, cushion-soft […]
GPI Beauty Relocates U.S. Headquarters to Las Vegas,...
Las Vegas, NV – October 17, 2025 – GPI Beauty, a global leader in sustainable beauty packaging solutions, has officially relocated its U.S. headquarters to Las Vegas, Nevada, merging operations with the company’s newly launched U.S. flexible tube manufacturing facility, R4 Industrial USA. This strategic move marks a significant milestone for GPI Beauty’s North American […]
Why Mono-Material Packaging Is the Future of Skincare...
In a world where beauty meets sustainability, mono-material packaging is leading the charge. Unlike traditional packaging, which combines multiple materials—plastic, metal, adhesives—mono-material uses just one recyclable material throughout the entire package. The result? Easier recycling, lower waste, and a cleaner planet. What Is Mono-Material Packaging? Mono-material packaging is made entirely from a single type of […]
GPI Beauty Appoints Katie Reed as Vice President...
La Habra, CA — August 18, 2025 — GPI Beauty, a global leader in innovative packaging solutions and turnkey formulations for the beauty and personal care industry, has appointed Katie Reed as Vice President of Sales. Reed brings more than 18 years of packaging experience in sales leadership, business development, and global packaging development and […]
Why Glass Packaging Still Reigns Supreme in Luxury...
A Look at Sustainability, Sensory Appeal, and Brand Perception In an ever-evolving beauty market, trends may come and go—but some materials never lose their luster. Glass packaging remains a timeless favorite for brands that want to embody elegance, sustainability, and superior performance. At GPI Beauty, we’ve expanded our offerings to meet this demand with a […]