Innovation In Motion: A Fresh Packaging Opportunity for...
For skincare, haircare, and personal care brands, packaging functionality can be a meaningful point of differentiation. How a product opens, dispenses, and closes helps communicate its positioning—and shapes the consumer’s experience with every use. GPI Beauty’s new Pop Top Tube gives brands a fresh way to make that interaction part of their product story. Featuring […]
GPI Beauty Unveils “Beauty Moments” at MakeUp in...
LAS VEGAS, NV — September 21, 2026-GPI Beauty, a full-service provider of beauty packaging and turnkey formulation solutions, unveiled Beauty Moments at MakeUp in New York, held September 16–17, 2026. Designed for today’s on-the-go consumer, Beauty Moments brings formula, packaging and application together in intuitive, portable products that deliver convenience without compromising performance. Spanning color […]
Application Is the New Differentiator: Why Demand for...
In today’s beauty market, consumers expect more than effective formulas. They expect products that are intuitive, convenient, and enjoyable to use. As a result, packaging has become an essential part of the overall product experience. Specialty applicators aren’t new, but demand for them continues to grow across skincare, haircare, and body care. Brands are increasingly […]
The Evolution of Hair & Body Care: How...
The hair and body care categories are experiencing a transformation. Consumers are no longer viewing these products as simple daily essentials-they are seeking elevated experiences that blend wellness, self-care, efficacy, and sustainability. As routines become more intentional, brands have an opportunity to create products that turn everyday moments into meaningful rituals. Several key trends are […]
Why Tottle Packaging Continues to Gain Momentum in...
As beauty brands compete for attention in an increasingly crowded marketplace, packaging has become more than a vessel-it is a key part of the product experience. One format that continues to gain traction across color cosmetics, skincare, and personal care is the tottle. Combining the convenience of a tube with the stability of a bottle, […]
Trending Packaging That’s Reshaping Modern Skincare
In today’s beauty landscape, packaging has become just as important as formulation. Consumers are looking for products that not only perform well, but also deliver a premium visual and sensory experience. From colorful glass packaging to elevated finishes and minimalist silhouettes, modern skincare packaging is evolving to feel more personal, expressive, and display-worthy than ever […]
GPI Beauty Appoints Erin Tidwell as Senior Sales...
Las Vegas, NV-March 25, 2026- GPI Beauty, a global provider of innovative beauty packaging and turnkey solutions, is pleased to announce the appointment of Erin Tidwell as Senior Sales Director, West Coast. In this role, Tidwell will drive sales strategy, strengthen key customer partnerships, and support continued growth across the western United States. Tidwell brings […]
GPI Beauty Launches Bubbleverse, a Hybrid Color + Skincare...
Designed for brands looking to capitalize on the continued growth of skincare-infused makeup, the Bubbleverse turnkey collection showcases a blend of advanced texture systems and high-impact, shelf-ready packaging innovations. Bubbleverse responds to key market drivers: lightweight complexion enhancement, breathable wear, and sensorial formats that translate across retail and social channels. The collection features bouncy, cushion-soft […]
GPI Beauty Relocates U.S. Headquarters to Las Vegas,...
Las Vegas, NV – October 17, 2025 – GPI Beauty, a global leader in sustainable beauty packaging solutions, has officially relocated its U.S. headquarters to Las Vegas, Nevada, merging operations with the company’s newly launched U.S. flexible tube manufacturing facility, R4 Industrial USA. This strategic move marks a significant milestone for GPI Beauty’s North American […]
Why Mono-Material Packaging Is the Future of Skincare...
In a world where beauty meets sustainability, mono-material packaging is leading the charge. Unlike traditional packaging, which combines multiple materials—plastic, metal, adhesives—mono-material uses just one recyclable material throughout the entire package. The result? Easier recycling, lower waste, and a cleaner planet. What Is Mono-Material Packaging? Mono-material packaging is made entirely from a single type of […]