Designed for brands looking to capitalize on the continued growth of skincare-infused makeup, the Bubbleverse turnkey collection showcases a blend of advanced texture systems and high-impact, shelf-ready packaging innovations.

Bubbleverse responds to key market drivers: lightweight complexion enhancement, breathable wear, and sensorial formats that translate across retail and social channels. The collection features bouncy, cushion-soft textures engineered for seamless blendability, flexible wear, and soft-focus radiance—delivering performance benefits alongside skin-conditioning support.

The platform includes skincare, body care and color cosmetics formats built with smoothing agents, moisture-boosting humectants, light-reflective minerals, and long-wear technology. Each formula is developed to provide buildable coverage, comfortable adhesion, and a diffused, luminous finish without heaviness or residue.

From a packaging perspective, the collection emphasizes translucent components, pastel-forward color stories, and light-reflective design details that enhance shelf visibility and consumer engagement. The collection is designed for turnkey scalability, with customization options across packaging formats, decoration, and claims positioning.

“As hybrid makeup continues to outpace traditional color categories, brands are seeking next-generation textures and thoughtfully engineered packaging that deliver both performance and clear shelf differentiation,” said Megan Gunn, Sr. Director of Strategic Marketing, GPI Beauty. “With Bubbleverse, we created a ready-to-launch turnkey collection that responds to the growing demand for skin-first color, sensorial application experiences, and innovation that translates from concept to commercialization.”