La Habra, CA — August 18, 2025 — GPI Beauty, a global leader in innovative packaging solutions and turnkey formulations for the beauty and personal care industry, has appointed Katie Reed as Vice President of Sales.
Reed brings more than 18 years of packaging experience in sales leadership, business development, and global packaging development and innovation. She has a proven record of driving growth for some of the beauty industry’s most recognized brands and suppliers.
Most recently, Reed served as Executive Vice President of New Business Development at twelveNYC, where she expanded the company’s global client base and forged high-value partnerships. She previously held a key sales role at FusionPKG, delivering award-winning packaging solutions to leading beauty brands.
Her career also includes brand packaging positions at Bobbi Brown Cosmetics, L’Oréal, and Estee Lauder Companies where she managed global package development and innovation projects from concept through launch.
“Katie’s industry expertise, deep relationships, and passion for delivering exceptional solutions make her an invaluable addition to our leadership team,” said Bruce Sperling, EVP Sales & Business Development at GPI Beauty. “Her strategic vision will be critical as we grow our global footprint and expand our offerings.”
In her new role, Reed will lead GPI Beauty’s sales strategy, strengthen client partnerships, and accelerate market share growth — all while advancing the company’s commitment to innovation, sustainability, and excellence.
“I’m thrilled to join GPI Beauty at such an exciting stage in its growth,” said Reed. “Together, we’ll deliver packaging and turnkey solutions that help beauty brands bring their visions to life.”